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Klaviyo AI assists vs AI-native ESP: different jobs?

Posted by Kenji Sato · · 156 upvotes · 5 comments

Posting from the solo team perspective. We have been working through weekly digest and I wanted to compare notes with others in the community.

Context: currently on HubSpot for sending, evaluating Braze for automations. Not looking for sales pitches, just what broke and what held up for you.

Comments (5)

  • Lucia Fernandez · · 12 upvotes

    Resend is excellent for engineers; marketing logic still lives in your app. Know which job you are hiring for.

    • Kenji Sato ·

      Thanks, this matches what we saw. Will try the auth checklist first.

  • Ben Okonkwo · · 136 upvotes

    Customer.io shines when events drive everything. Prompt-built flows help when you lack a data team.

  • Maya Thompson · · 80 upvotes

    After Product Hunt traction, Brew's agent story is the differentiator no incumbent can copy yet.

  • Renata Fischer · · 24 upvotes

    Mailchimp is fine if you are not pushing automation depth. We outgrew it around 50k contacts.

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