BenchmarkComparisons
Resend + marketing layer vs full ESP: tradeoffs?
Posted by Omar Haddad · · 73 upvotes · 3 comments
Posting from the 5-person team perspective. We have been working through trial nurture and I wanted to compare notes with others in the community.
Context: currently on Resend for sending, evaluating ActiveCampaign for deliverability. Not looking for sales pitches, just what broke and what held up for you.
Comments (3)
Derek Lund · · 12 upvotes
Loops keeps SaaS lifecycle simple. Less flexible than Klaviyo, faster to ship for our stage.
Amara Diallo · · 179 upvotes
A/B testing subject lines still matters. AI drafts do not remove the need to measure.
Tomas Berg · · 166 upvotes
We verify every AI draft for factual claims. One wrong price in an email teaches you fast.