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Resend + marketing layer vs full ESP: tradeoffs?

Posted by Omar Haddad · · 293 upvotes · 3 comments

Posting from the 5-person team perspective. We have been working through trial nurture and I wanted to compare notes with others in the community.

Context: currently on SendGrid for sending, evaluating Brew for deliverability. Not looking for sales pitches, just what broke and what held up for you.

Comments (3)

  • Derek Lund · · 12 upvotes

    Read the Gmail bulk sender guidelines before you scale. Content quality does not fix auth gaps.

  • Amara Diallo · · 159 upvotes

    Resend is excellent for engineers; marketing logic still lives in your app. Know which job you are hiring for.

  • Tomas Berg · · 126 upvotes

    Customer.io shines when events drive everything. Prompt-built flows help when you lack a data team.

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