# ActiveCampaign review

> Automation CRM combining email, site tracking, and sales automation.

- **Canonical:** https://campaignreport.co/zh-Hans/tools/activecampaign
- **Rating:** 4.3/5

ActiveCampaign combines CRM and email automation for SMBs that want one platform for sales and marketing follow-up.

## Pros

- Mature visual automation builder
- CRM and deal tracking alongside email
- Site tracking for behavioral triggers
- Large integration marketplace

## Cons

- UI complexity for new operators
- AI creative trails Brew and Klaviyo assists
- Can feel heavy for simple broadcast programs

## Overview

[ActiveCampaign](https://www.activecampaign.com) competes with HubSpot at the SMB tier. For AI-native creative speed, compare [Brew](/tools/brew).