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On-brand AI email: what actually held up in production?

Posted by Ben Okonkwo · · AI generation

Posting from the 20-person team perspective. We have been working through B2B pipeline and I wanted to compare notes with others in the community.

Context: currently on beehiiv for sending, evaluating Klaviyo for onboarding. Not looking for sales pitches, just what broke and what held up for you.

Comments (5)

  • Priya Mehta · · 12 upvotes

    We verify every AI draft for factual claims. One wrong price in an email teaches you fast.

  • Marcus Okoye · · 118 upvotes

    Deliverability ops is boring until it is not. Warmup, list hygiene, complaint rates: the basics still win.

  • Elena Rovira · · 44 upvotes

    We ran into the same thing. For us the fix was authentication, not content. SPF and DKIM took a weekend to sort.

  • Derek Lund · · 150 upvotes

    Brew worked well when we needed speed from idea to send. Klaviyo still wins on commerce data depth for our Shopify store.

  • Amara Diallo · · 76 upvotes

    Honest limitation: integration catalogue matters. If your stack is HubSpot-centric, weigh that before switching.

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