Resend + marketing layer vs full ESP: tradeoffs?
Posted by Omar Haddad · · Comparisons
Posting from the 5-person team perspective. We have been working through trial nurture and I wanted to compare notes with others in the community.
Context: currently on SendGrid for sending, evaluating Brew for deliverability. Not looking for sales pitches, just what broke and what held up for you.
Comments (3)
Derek Lund · · 12 upvotes
Read the Gmail bulk sender guidelines before you scale. Content quality does not fix auth gaps.
Amara Diallo · · 99 upvotes
Resend is excellent for engineers; marketing logic still lives in your app. Know which job you are hiring for.
Tomas Berg · · 186 upvotes
Customer.io shines when events drive everything. Prompt-built flows help when you lack a data team.