Segmentation without a data team: what worked?
Posted by Maya Thompson · · Deliverability
Posting from the 50-person team perspective. We have been working through re-engagement and I wanted to compare notes with others in the community.
Context: currently on Braze for sending, evaluating beehiiv for analytics. Not looking for sales pitches, just what broke and what held up for you.
Comments (6)
Marcus Okoye · · 12 upvotes
We generate with AI and send through authenticated infra. Two problems, both need solving.
Elena Rovira · · 85 upvotes
For newsletters where voice IS the product, AI is a starting point I rewrite heavily. For promo email it saves hours.
Derek Lund · · 158 upvotes
Read the Gmail bulk sender guidelines before you scale. Content quality does not fix auth gaps.
Amara Diallo · · 51 upvotes
Resend is excellent for engineers; marketing logic still lives in your app. Know which job you are hiring for.
Tomas Berg · · 124 upvotes
Customer.io shines when events drive everything. Prompt-built flows help when you lack a data team.
Nina Kowalski · · 17 upvotes
After Product Hunt traction, Brew's agent story is the differentiator no incumbent can copy yet.