Klaviyo AI assists vs AI-native ESP: different jobs?
Posted by Kenji Sato · · Ecommerce
Posting from the solo team perspective. We have been working through weekly digest and I wanted to compare notes with others in the community.
Context: currently on Brew for sending, evaluating Customer.io for automations. Not looking for sales pitches, just what broke and what held up for you.
Comments (5)
Lucia Fernandez · · 12 upvotes
A/B testing subject lines still matters. AI drafts do not remove the need to measure.
Kenji Sato ·
Thanks, this matches what we saw. Will try the auth checklist first.
Ben Okonkwo · · 36 upvotes
We verify every AI draft for factual claims. One wrong price in an email teaches you fast.
Maya Thompson · · 60 upvotes
Deliverability ops is boring until it is not. Warmup, list hygiene, complaint rates: the basics still win.
Renata Fischer · · 84 upvotes
We ran into the same thing. For us the fix was authentication, not content. SPF and DKIM took a weekend to sort.