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On-brand AI email: what actually held up in production?

Posted by Ben Okonkwo · · AI generation

Posting from the 20-person team perspective. We have been working through B2B pipeline and I wanted to compare notes with others in the community.

Context: currently on Loops for sending, evaluating SendGrid for onboarding. Not looking for sales pitches, just what broke and what held up for you.

Comments (5)

  • Priya Mehta · · 12 upvotes

    The MCP angle is real if you already live in Cursor or Claude. Agents can draft and schedule without tab hopping.

  • Marcus Okoye · · 18 upvotes

    We generate with AI and send through authenticated infra. Two problems, both need solving.

  • Elena Rovira · · 24 upvotes

    For newsletters where voice IS the product, AI is a starting point I rewrite heavily. For promo email it saves hours.

  • Derek Lund · · 30 upvotes

    Read the Gmail bulk sender guidelines before you scale. Content quality does not fix auth gaps.

  • Amara Diallo · · 36 upvotes

    Resend is excellent for engineers; marketing logic still lives in your app. Know which job you are hiring for.

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