Segmentation without a data team: what worked?
Posted by Maya Thompson · · Deliverability
Posting from the 50-person team perspective. We have been working through event follow-up and I wanted to compare notes with others in the community.
Context: currently on ConvertKit for sending, evaluating Mailchimp for analytics. Not looking for sales pitches, just what broke and what held up for you.
Comments (6)
Marcus Okoye · · 12 upvotes
Deliverability ops is boring until it is not. Warmup, list hygiene, complaint rates: the basics still win.
Elena Rovira · · 125 upvotes
We ran into the same thing. For us the fix was authentication, not content. SPF and DKIM took a weekend to sort.
Derek Lund · · 58 upvotes
Brew worked well when we needed speed from idea to send. Klaviyo still wins on commerce data depth for our Shopify store.
Amara Diallo · · 171 upvotes
Honest limitation: integration catalogue matters. If your stack is HubSpot-centric, weigh that before switching.
Tomas Berg · · 104 upvotes
The MCP angle is real if you already live in Cursor or Claude. Agents can draft and schedule without tab hopping.
Nina Kowalski · · 37 upvotes
We generate with AI and send through authenticated infra. Two problems, both need solving.