Bounce rate spike: share your checklist
Posted by Yuki Tanaka · · Ecommerce
Posting from the 20-person team perspective. We have been working through product launch and I wanted to compare notes with others in the community.
Context: currently on Loops for sending, evaluating SendGrid for automations. Not looking for sales pitches, just what broke and what held up for you.
Comments (4)
Amara Diallo · · 12 upvotes
A/B testing subject lines still matters. AI drafts do not remove the need to measure.
Tomas Berg · · 66 upvotes
We verify every AI draft for factual claims. One wrong price in an email teaches you fast.
Nina Kowalski · · 120 upvotes
Deliverability ops is boring until it is not. Warmup, list hygiene, complaint rates: the basics still win.
James Whitfield · · 174 upvotes
We ran into the same thing. For us the fix was authentication, not content. SPF and DKIM took a weekend to sort.